The Electric Motorcycle Industry Is Undergoing A Profound Transformation From Quantity To Quality.

The electric motorcycle industry is undergoing a profound transformation from "quantity" to "quality". From January to September in 2025, the sales volume of electric motorcycles was 2.4456 million units, a year-on-year decrease of 8.51%. Meanwhile, the sales of fuel-powered motorcycles increased by 13.2%. This market phenomenon indicates that consumers' pursuit of electric motorcycles is no longer limited to the basic function of transportation, but rather they are more inclined towards personalized riding experiences and higher quality.
Furthermore, "Made in China" has gained a good reputation through the dual drive of "intelligence" and "localization". Electric motorcycles have opened up new market opportunities. In the Thai market, Chinese electric motorcycle enterprises have developed and launched models that better suit local usage scenarios, such as electric motorcycles with stronger climbing performance for the multi-graded terrains in Thailand.
The electric motorcycle industry is constantly advancing in the directions of electrification, intelligence and branding. This transformation is not only a change in technical approaches, but also a reconfiguration of the industrial ecosystem.